About Synergistics Coaching
Synergistics Coaching was founded to help leaders anchor their leadership in clarity of identity. In today’s AI-driven, digitally accelerated world, influence is increasingly synthetic and trust is increasingly fragile. Leaders who thrive in this complexity are those who know exactly who they are.
Founded by Justin Hall, international executive coach and CEO of an AI consultancy, Synergistics Coaching integrates deep coaching expertise with real-world experience across leadership, technology, and public influence. The CORE Model extracts identity. The CAW Model turns that identity into ethical leadership, which carries trust, resilience, and recognisability over time.
This is not performance coaching. This is leadership formation for leaders who intend to remain credible, visible, and trusted.
How We Work
Synergistics Coaching works with leaders who understand that identity is no longer optional. Every engagement starts by extracting identity, aligning personal and professional direction, and translating that clarity into public leadership.
The process is grounded in advanced coaching psychology, trusted leadership research, and real-world experience guiding leaders at the intersection of business, technology, and public trust.
Through proprietary frameworks, clients move beyond performance coaching into long-term positioning built on substance, resilience, and ethical authority.
The Synergistics Models
The CORE Model
The CORE Model guides leaders through a structured identity extraction process built around four workbooks:
Identity Extraction Test (IET): 40 personalised identity statements built on trusted leadership and psychological models.
PersonaWorks™: Turns identity into personal brand positioning across professional and public environments.
VoiceCraft™: Develops clear, authoritative messaging for both speaking and writing.
LVPWorks™: Defines personal value propositions directly linked to organisational and market impact.
The CAW Model
The CAW Model extends identity into public leadership through four ethical pillars:
ConvictionWorks™: Establishes moral clarity and non-negotiable principles.
AgencyWorks™: Builds resilience, ownership, and decisive leadership.
AlignmentWorks™: Aligns identity with public roles and organisational leadership.
WitnessWorks™: Develops public credibility, trust, and long-view influence
The Book: HUMAiN
The Book Behind the Models
HUMA(i)N is the foundation behind the CORE and CAW Models. It explains why identity is now central to leadership and why leaders must work from who they are, not just what they do.
Why It’s Unique
Unlike most leadership books, HUMA(i)N directly addresses how AI, digital noise, and synthetic voices are negatively impacting the trust and authority that leaders are able to wield in this modern world. It combines decades of coaching, real-world leadership experience, and AI consultancy into a single framework.
What You’ll Learn
Why identity extraction is the future of leadership clarity
How AI and synthetic communication are shifting trust and authority
How leaders remain recognisable, credible, and trusted in the digital economy
The full context that makes the CORE and CAW Models necessary
Why You Need to Read It
This is not a book about tactics. It’s about protecting what makes leaders truly valuable as technology continues to accelerate. If you want to understand the models, the workbooks, and where leadership is going, this is your starting point.